SM Aura X Uniqlo SS13 Runway

Its Uniqlo SS13 SM Aura Fashion Show.  It's better, bigger, brighter fashion show for Uniqlo this time, it's still Spring/Summer 2013 but new collections, which is different from the last SS13 Launch-Runway Show in Venice Piazza, The Fort.  

Better its more diverse and fun to classic colors and prints. Bigger since it will be total of 40 layouts or changes, 30 models, biggest so far.  Brighter, we got Robby Carmona and Saga Event handling the direction of the show, plus top models Brent Javier, Fatima Rebago, Jasmine Maierhofer, and amongst others, and of course, its styling handled by  Team JearDMC! 

We had more than a month from planning, casting, pullouts to execution and even last minute changes on the layouts!  Check out the BTS and the final show photo! 

Last pullout day with AMPR's Joel and Ms. Shiori.  

Final Talk with the Director Mr. Robby and Ms. Pau of Saga Events.

Curtain Call: Styling Team Group Shot and Argie 

We had some photo of the models and their looks during the model casting.  Model casting actually is quite be challenging sometimes because sometimes stylist had envision the looks with the specific models based on the setcard or the lastime the stylist saw or remembered them but over the course of time its either they got thinner, bigger so last minute in inevitable.  

 My Ever supportive kuya Marcial, he's kinda shy so doesn't look at the camero for candid effect! Lols!

 My Niece Pabby and Kai! BDO! 

 Super Straight Pose with Brent Javier, working with him, my first! #kiligmuch #ultimatecollegecrush

Kudos to the team! Mr. Robby and Ms. Cheryl of AMPR!

Check out the 4 segments of the show! Enjoy!

 AIRism is the new introduction of Uniqlo representing comfort and functionability!

The 4th segment was introduced by a number by Ballet Philippines.

Check out the summary of each segments! 

1st Segement: Look is a play of print-colors and relaxed look! Mixing fun, quirky to classic looks! 

2nd Segment: Very Urban, blues hues, still more of the comfort feel, very wearable and relaxed look! 

3rd Segment: More of the Business to Professional look still with play and some classics! 

4th Segment: AIRism, new introduction of inner wear, comfortable, breathable garment whether for your sporting, or inner skin function! 

Thank you so much Uniqlo Team and AMPR Team, with special thanks to Ms. Che, Joel and Ms. Arlene.

Until next show!

Style Weekend X Dawn Zulueta

This project is quite really a surprise to me. Last March, I messaged Ms. Liza (EIC) of Style Weekend if I can submit a proposal shoot-concept to her, and she said yes.  One of the biggest trend of SS2013 was Ruffle Couture - huge ruffles, think of Flamenco, and very detailed waves.

During the Holy Week, Ms. Liza messaged me if I can style for Dawn Zulueta, of course, I say YES, but thinking the aftermath I'm about to go to Galera for Summer Vacay and every brands and designers were on rest or close, or contemplating on these days as well.  I love challenges and meeting beyond expectation thus I push harder on this!  I texted, emailed brands, and designers for pulls and some costume-made for this shoot.  

Check out the story as it unfolds in each photo!

The Cover: No Doubt! 2nd Layout, Dress by Chris Diaz of Myth

 Here the moodboard, from the trend, to hair and make up peg. I wanted the hair and make so clean since the wardrobes were the center piece and definitely Dawn's beauty is a sure divine, ethereal, classic beauty that I wanted to stand out as well.

Shoes from DAS, Primadonna, Forever21, to Zara

 I actually prepared 10 layouts meaning 10 changes for buffers, and options.  NOTE: Its always safe to have OPTIONS!

 Photographer Raymund Isaac raw photos! Isn't this perfect already?

Behind the scene during the shoot! 

I love this layout where there is coat on the back :) 

Good thing, I bought a Preview Magazine that month of May, and Preview feature a ruffle trend as well in a red to fuchsia to deep pink color in a fashion spread about environment issue.  Immediate reaction, of course I don't want to copy them since we got the same trend, thus I stick to the trend yet made a different approach on each layout, and since this is a mother's day issue, I wanted Dawn to have several look with the ruffle trend from being a Celebrity Mom, a working mom, casual-shopping day with kids and cocktail night dressing.

Check out what made in the print!  

Thanks alot Ronaldo Arnaldo for creating a piece for Dawn exclusively for this shoot.  Also, Philip Rodriguez from Cebu made one, unfortunately, some shipping issue, it didn't push through, but allowed Aisa Ipac to pull for it to be used by Zsa Zsa Padilla for ASAP, see below!

Another surprise is that, I was featured in the contributor page, though Ms. Clara, editorial assistant, requested a photo, but I never really expected this! Thanks alot SW Team!

ZOOMED!

Thanks to Carvey & Adly for the pulls and assisting as well.

Special thanks to Ms. Liza, Clara and to the rest of the SW Team! 

Cheers and until next post!