Tuesday, August 6

SM Aura X Uniqlo SS13 Runway

Its Uniqlo SS13 SM Aura Fashion Show.  It's better, bigger, brighter fashion show for Uniqlo this time, it's still Spring/Summer 2013 but new collections, which is different from the last SS13 Launch-Runway Show in Venice Piazza, The Fort.  

Better its more diverse and fun to classic colors and prints. Bigger since it will be total of 40 layouts or changes, 30 models, biggest so far.  Brighter, we got Robby Carmona and Saga Event handling the direction of the show, plus top models Brent Javier, Fatima Rebago, Jasmine Maierhofer, and amongst others, and of course, its styling handled by  Team JearDMC

We had more than a month from planning, casting, pullouts to execution and even last minute changes on the layouts!  Check out the BTS and the final show photo! 

Last pullout day with AMPR's Joel and Ms. Shiori.  

Final Talk with the Director Mr. Robby and Ms. Pau of Saga Events.

Curtain Call: Styling Team Group Shot and Argie 

We had some photo of the models and their looks during the model casting.  Model casting actually is quite be challenging sometimes because sometimes stylist had envision the looks with the specific models based on the setcard or the lastime the stylist saw or remembered them but over the course of time its either they got thinner, bigger so last minute in inevitable.  

 My Ever supportive kuya Marcial, he's kinda shy so doesn't look at the camero for candid effect! Lols!

 My Niece Pabby and Kai! BDO! 
 Super Straight Pose with Brent Javier, working with him, my first! #kiligmuch #ultimatecollegecrush
Kudos to the team! Mr. Robby and Ms. Cheryl of AMPR!

Check out the 4 segments of the show! Enjoy!

 AIRism is the new introduction of Uniqlo representing comfort and functionability!
The 4th segment was introduced by a number by Ballet Philippines.

Check out the summary of each segments! 

1st Segement: Look is a play of print-colors and relaxed look! Mixing fun, quirky to classic looks! 

2nd Segment: Very Urban, blues hues, still more of the comfort feel, very wearable and relaxed look! 

3rd Segment: More of the Business to Professional look still with play and some classics! 

4th Segment: AIRism, new introduction of inner wear, comfortable, breathable garment whether for your sporting, or inner skin function! 

Thank you so much Uniqlo Team and AMPR Team, with special thanks to Ms. Che, Joel and Ms. Arlene.

Until next show!

1 comment:

  1. Applause! Congrats to you and the whole team! So proud of JM and Kaye ^_^