Tuesday, July 23

SM Southmall's 3 Day Big Sale Ad Campaign

I just love working with returning clients, as SM Southmall because its a usually a great project and its nearby my place, home court advantage huh.  Anyway, for this shoot its about their 3 Day Big Sale.  It will everywhere, literally everywhere, from bus, SLEX billboard, cab windows, and beside a huge tarp inside the mall! 

Check out the BTS! 

Doing the last visual checks on how we can make the look cohesive and themed with the concept.  Marketing wanted to use of red and orange, and to add one family color, added pink so it won't be all just read and orange since these can be very strong colors.  

Briefing the models on the feel, theme, poses and the direction of the shoot. 
One of willing assistant is Pabby my niece, of course because of the male models, hmp! Kidding.
1st layout

2nd layout

Of course my ever supportive kuya, taking BTS shots. 

My hommies! Cool Cora and Sam, love these girls! 
The trio shot! 

Me checking the shots. Weird smile huh. 

Check out what made it in the print! 

Thanks alot SM Southmall
Ms. Ronnie and Ms. Sarah

Styling: Jear De Mc Cuttac
Styling Assistants: Altaire Bautista, Dane De Mc Cuttac

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